Entering a new market. Introducing EVE Online to the Polish market.
The campaign was strategically focused on brand awareness which resulted into acquiring new players for the Polish market.
GB evaluated and collected the best influencers that would fit best with the current campaign goals of CCP.
GB provided a tailored media plan including hand-picked influencers for the best price that fits CCP’s budget.
GB coordinated the full campaign from A to Z and was in charge of all communications between influencers and advertiser.
GB provided scripts, previews from the influencers and launched the campaign.
GB provided a detailed statistic report for CCP games including the results.
EVE Online has been introduced to an audience of over 400k unique viewers in Poland.
Within the allocated budget of CCP, GB managed to create an influencer campaign with 7 unique influencers.
GB acquired new players and bolstered engagement for EVE Online in a completely new market.
Based on our results, we opened up a path together with CCP to new possible markets in Eastern Europe.
Statistics of the First Week
There are no words! This is exactly how he described it would be in the script - it's so crazy and funny at the same time. While it's not the most traditional, I do think this is exactly what his audience wants.
Peter FarellCommunity Developer, CCP Games
I strongly recommend Gamebassadors for their proactive and professional approach/communication.
Introducing us to new creative ideas which we didn't think of yet is definitely a big plus of working with them.They coordinated the campaigns from start to finish.
Svetlana LabazkinaUser Acquisition Lead , CCP Games